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WATCH: Student’s twice-rejected ad for Adidas goes viral

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This story of a former runner in a nursing home who longs to be free is moving millions

Old age, in particular, is a time of grace in which the Lord will renew His call: He calls us to preserve and transmit the faith, calls us to pray, especially to intercede; calls us to be close to those who maybe in need.” – Pope Francis

This ad by 26-year-old film student, Eugen Merher, now has over 8 million views on You Tube, even though it was turned down by the company Merher made it for — Adidas.

In “Break Free,” Merher tells the story of a depressed and unhappy aging marathon runner who lives in a nursing home. He decides he wants to put on his old running shoes and break free, but is always caught by staff before he can get out the door. Eventually, they take away his sneakers. But then something wonderful happens: some fellow senior citizens come to the man’s aid. They find and deliver his running shoes and help him make his dream come true.

Let us always remember that serving and loving the elderly means acknowledging that they have dreams and memories that are as alive as ever. Living life to the full doesn’t stop until the Lord calls each of us home.

 

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