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Jesus Is “The Original Hipster” in New Catholic Ad

DR

Aleteia - published on 04/26/13 - updated on 06/08/17

The $60K ad campaign is being run by the Diocese of Brooklyn

Jesus was a hipster? That's what a new ad campaign by the Diocese of Brooklyn is saying. The ads show someone with robes wearing converse shoes and have the text "The Original Hipster". The campaign is costing the diocese $60,000. The NY Daily News has the story:
The Catholic Diocese of Brooklyn is spending $60,000 on a new ad campaign billing the Son of God as “The Original Hipster” — an add that features Christ in a pair of red (and untied!) Converse sneakers poking out from under his robes.

The goal is a resurrection even niftier than Jesus’ original one: getting young urbanites to stop saying “P-eww” to the pews.

“Why is that an image of Jesus in Converse sneaks so shocking to us?” said Diocese spokesman Msgr. Kieran Harrington. “The Church is countercultural. … The Church is accepting of all people.

“What is a hipster? It means a lot of different things,” Harrington added.

The ads have started popping up on phone booths throughout trendy areas of Brooklyn and Queens — and a version with Jesus on a treadmill will appear in New York Sports Club and Bally Total Fitness gyms.
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