The $60K ad campaign is being run by the Diocese of Brooklyn
The goal is a resurrection even niftier than Jesus’ original one: getting young urbanites to stop saying “P-eww” to the pews.
“Why is that an image of Jesus in Converse sneaks so shocking to us?” said Diocese spokesman Msgr. Kieran Harrington. “The Church is countercultural. … The Church is accepting of all people.
“What is a hipster? It means a lot of different things,” Harrington added.
The ads have started popping up on phone booths throughout trendy areas of Brooklyn and Queens — and a version with Jesus on a treadmill will appear in New York Sports Club and Bally Total Fitness gyms.