The 2014 march featured many new elements due to the efforts of a brand new organizing committee.
The 2014 march was a novel occurrence in many ways. Upon the death of march founder and longtime president Nellie Gray in 2012, the march found new leadership under Jeanne Monahan. The 2014 march was the first time that Monahan led the event’s coordination efforts in their entirety.
This year’s march featured a number of new elements. First, there was march’s theme, which this year served to draw attention to the importance of adoption. While speaking at the rally, Monahan encouraged women in crisis pregnancies to consider giving their child up for adoption as an alternative to abortion, saying, “Every child is wanted by someone.”
Another element was a revived attempt to appeal to youth, who make up the overwhelming majority of march participants. Many of the march’s events were youth-focused, including a performance by Christian musician Matt Mauer. In addition to a broadened youth appeal, the event also attempted to reveal a broader demographic identity, especially with respect to religion (the march is known for its predominant Catholic presence). Speakers at the rally included Protestant ministers and Orthodox clergy.
The march also made use of a significant social media campaign this year. They focused around the Twitter handle #whywemarch – a move that garnered much attention to the march in the days preceding the actual event.
And if you don’t believe that, just ask Pope Francis:
I join the March for Life in Washington with my prayers. May God help us respect all life, especially the most vulnerable
— Pope Francis (@Pontifex)
January 22, 2014
Alberto González is the Associate Editor of Aleteia’s English edition. His prior endeavors have included working in political campaigns and in the United States Senate. He also maintains an active schedule as a liturgical vocalist and organist.
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