Aleteia logoAleteia logo
Aleteia
Sunday 18 April |
Saint of the Day: Bl. Maria Anna Blondin
home iconLifestyle
line break icon

Bras and Authentic Beauty

Guillaume Lemoine

Lilia Draime - published on 04/17/14

How are young girls to understand their femininity in the midst of our hyper-sexualized culture? A new company wants to help.

Yesterday, I read about Megan Grassell, a high school entrepreneur who started Yellowberry, a company that makes cute and modest bras for young girls. Grassell explains that she got the idea after a shopping trip with her younger sister, during which she realized just how much the industry sells sex appeal, even for young teens. She writes on her website:


“We came across the same thing at every store: push-up features, underwires, and padding that were all part of the standard to make a girl “grow” two cup sizes.  I remember thinking to myself in anger, “What is the hurry to grow-up so fast?”

“This company is my effort to help other girls who feel the same way I do: that our society pressures us to look and dress a certain way at a very young age.  Mary Margaret [her sister] should feel confident in whatever she wears, not that she is lesser than her peers if she looks different than a goddess-like model ten years her elder.”

Grassell’s commitment to authentic femininity is inspiring.  

It is painful to watch so many beautiful girls at my university, my sister’s high school, and even my brother’s middle school struggle to understand their femininity in the midst of a hyper-sexualized culture. Young women are fragile enough as it is without the shallow standards of unattainable beauty put forth by the companies to which Grassell alludes.

Our sisters, daughters, and friends deserve so much more than that.  

I applaud Grassell and her efforts to show girls that femininity is not merely about sexuality, but authenticity.

Lilia Draimeis a junior at a Catholic university in the United States. Her biweekly column addresses issues that impact young students struggling to live their faith on college and university campuses, whether those institutions be Catholic or not.

Tags:
BeautySexuality
Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read Aleteia.org every month
  • Aleteia is published every day in seven languages: English, French, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...




Top 10
1
SPANISH FLU
Bret Thoman, OFS
What Padre Pio saw in the Spanish Flu of 1918
2
LOREN SCHAUERS
Annalisa Teggi
Amputee from the waist down is thankful every day to be alive
3
PADRE PIO
Philip Kosloski
Padre Pio’s favorite prayer of petition
4
MASS
Philip Kosloski
5 Essential things used at Mass and their symbolism
5
COUPLE
Cerith Gardiner
7 Joys to be had from a lengthy marriage
6
PRAY
Philip Kosloski
Catholic prayers for strength
7
HOLY SEPULCHRE CROSSES
Zelda Caldwell
Mystery of crosses on walls of Church of the Holy Sepulchre may h...
See More
Newsletter
Get Aleteia delivered to your inbox. Subscribe here.