The power of effective communication.
Writers, speakers, teachers, marketers, sales people, and just about anyone who communicates with others for a living knows that words not only have power, but they can make the difference between success and failure. Communication is key to every relationship we have and every situation in which we find ourselves. It is also a cornerstone to the new evangelization since without new and effective ways of communicating the Gospel, we will fail to reach people. This video demonstrates the power of words to move people to action and to change lives.