Pampers celebrates the first milestones of parents and children
This new ad by Pampers had 950,000 views on YouTube before it ran during the Superbowl. Babies are the focus here—born and unborn—and its message is that every first is significant, no matter how small it seems. The ad begins with a sonogram and goes on to show the many firsts between children and parents. It’s a heart-warmer, even if it is about diapers.