The ads selling these messages are everywhere, because the drinks industry’s marketing coffers are always full. And why are they always full? Because we fill them.
So, allow me to offer a sincere tip of the hat to the sober alcoholic. You run The Booze Gauntlet daily, withstanding a withering barrage and showing immense strength of will. And nobody throws you a parade for doing it.
But maybe that’s what’s needed. A ticker tape parade on a newly created Sobriety Appreciation Day. The only challenge would be finding a stretch of street in a major city that isn’t lined with bars.
Christian D’Andrea is a documentary TV producer/director with The Story Foundry, making the kind of TV that he thinks Mark Twain would make if he were alive today and in the TV business. Like the stories he tries to tell, he’s also launched startup ventures — like GodsTweets.com and SoldierFuel.com — that are designed to inspire.