The Power of a Photograph (Video)


A man with dementia remembers his first dance with his wife of many years

Photographs are powerful. They can bring us back to a moment, to an experience, and allow us to relive it all over again. A Swiss company that produces personalized photo books, called ifolor, has  released this ad for Christmas about the effect a photo can have.

A woman visits her aging husband in a nursing home. He has dementia and doesn’t remember much, but her gift of a photo book sparks a memory in him. He recalls when they first met and danced together at a New Year’s Eve party. Reliving the moment, the couple dances among the falling autumn leaves.

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