Photographs are powerful. They can bring us back to a moment, to an experience, and allow us to relive it all over again. A Swiss company that produces personalized photo books, called ifolor, has released this ad for Christmas about the effect a photo can have.
A woman visits her aging husband in a nursing home. He has dementia and doesn’t remember much, but her gift of a photo book sparks a memory in him. He recalls when they first met and danced together at a New Year’s Eve party. Reliving the moment, the couple dances among the falling autumn leaves.