Look what happens when men see pictures of the women in their lives
Ten years ago Dove shocked the world with a
What prompted their “Real Beauty” campaign was their own research that found “2 percent of the women interviewed considered themselves beautiful.” Dove then revised their mission and has been working ever since to help women and girls appreciate their own unique beauty. The company states on their website:
“We want women and girls of all ages to see beauty as a source of confidence, not anxiety… We’re on a mission to help the next generation of women develop a positive relationship with the way they look — helping them raise their self-esteem and realize their full potential.”
Since their first video that went viral, Dove has produced a series of inspirational ads. In 2013 the company focused on “
Then in 2014 Dove focused on the
Earlier this year Dove created a campaign in the US entitled
Most recently Dove has started a new
Then each man is shown a picture of a spouse, daughter or close family member. Heart rates immediately go up and the men describe the beauty of the woman tenderly and with great emotion. The goal of the ad is to show women how beautiful they are in the eyes of men who truly care about them. It reveals how these men love them for who they are, not comparing them to the world’s vision of beauty. The outward “imperfections” of these women are pointed out as the qualities that make them beautiful.
While some have criticized Dove’s actions for putting too much emphasis on “beauty,” the brand has been praised for challenging the cultural standards of beauty as well as recently defending female athletes who are criticized for the way they look.
In the end, Dove reminds us that we should never look to modern concepts of beauty to determine our self-worth. We are beautiful and our human dignity should never be reduced to appearances. God created us and loves us no matter how we look or feel about ourselves.
If we could listen attentively to God he would say to us, “Thou art all fair, O my love, and there is not a spot in thee” (Song of Solomon 4:7).