How and where clothes are made is really important now.
Pollution, plastic islands in the ocean, and chemicals everywhere are a fact, and we all have to do our part to address the problem. The fashion industry, with its mass production and fabric dying processes, can be significantly harmful to the environment; consequently, many brands have decided to implement methods to diminish environmental impact.
Also, it’s not a secret to anybody that the “green” trend is gaining popularity in all areas of life; consequently, the market itself is demanding ecological responsibility, and companies are responding. Shoppers are reading labels and want to know who is making their clothes, and with what kind of materials. Aesthetics are no longer the only thing that matters; people also care about what is going on behind the scenes in the manufacturing process. Making a purchase is becoming a matter of principle.