The backstory of a garment that changed the history of fashion.
The designer Yves Saint Laurent once said, “I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.”
Undoubtedly, jeans are one of the most versatile pieces of our closet. We can use them in any season and for different occasions. In addition, they are made of as strong and durable a material as their history would suggest.
Their origin dates back to 1873, when two Jewish immigrants – Levi Strauss and Jacob Davis – obtained a US patent to begin manufacturing denim pants (which were already popular at the time for the working class). The novelty was that they incorporated brass rivets at the greatest stress points to make them stronger, as they were intended for miners in San Francisco, a city where both lived and had noticed that workers’ garments tore easily.