Aleteia logoAleteia logo
Monday 27 September |
Saint of the Day: St. Vincent de Paul
home iconArt & Culture
line break icon

The Catholic saint behind the Jägermeister logo


Christian Heilmann | CC

J-P Mauro - published on 06/29/17

No, it's not "O'Deer God."

Jägermeister is a fantastic alcoholic drink that tastes like licorice and comes in a bottle that looks like 1800s medicine. If you’ve ever seen the bottle, you are familiar with the emblem of a shining cross over a stag’s head, but did you know where that symbol comes from?

UCatholic reminds us of the popular explanation, “O’Deer God,” arrived at through the Pictionary method: a cross (God) and a deer’s head (Deer) encapsulated within a giant circle (O’). This is clever, but not the case. The symbol is really referring to the story of St. Hubert.

St. Hubert was a noble of one of the great houses of the Merovingian kingdoms. Shortly after his wife died in childbirth, his grief led him to go on an extended hunt:

On Good Friday morning, Hubert was in pursuit of a magnificent stag when suddenly the animal turned to face him. He was in awe of a Crucifix between its antlers, when he heard a voice say to him: “Hubert, unless thou turnest to the Lord, and leadest an holy life, thou shalt quickly go down into hell.” Hubert knelt down and replied, “Lord, what wouldst Thou have me do?” He received the answer, “Go and seek Lambert, and he will instruct you.” The vision changed the life of Saint Hubert, who devoted his life to the Faith and became the Bishop of Liège in 708, given the title Apostle of the Ardennes.

Jägermeister, which means “Hunt Master,” took the symbol in reference to St. Hubert. They explain this on their website:

Only a legendary stag’s head would suffice, one with a beaming cross between its antlers. The stag that appeared to a wild hunter and converted him to Christianity. The same hunter who would later become the patron saint of all hunters: Saint Hubertus. This stag remains today, as it always has been, the Jägermeister trademark. A symbol of the preservation of our quality and tradition.

Jägermeister is an enjoyable drink but one that can hit you quickly. It’s worth noting that Catholicism has a patron saint for everything. If you plan on partaking, you may want to acquaint yourself with Saint Bibiana, the patron saint of hangovers.

Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read every month
  • Aleteia is published every day in seven languages: English, French, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...

Top 10
J-P Mauro
Chicago architect models Vatican City from 67,000 LEGO bricks
The Sinai Peninsula and the Dead Sea Rift
J-P Mauro
Experts now believe Sodom was destroyed by a meteor
Philip Kosloski
Why J.R.R. Tolkien loved to attend daily Mass
Bret Thoman, OFS
Exclusive photos: Meet Padre Pio and the place he lived
Giovanna Binci
He’s autistic, she has Down syndrome, and they’re wonderfully hap...
Philip Kosloski
How Our Lady saved Padre Pio from a violent demonic attack
Cerith Gardiner
9 Padre Pio quotes for when you’re feeling scared or uncertain
See More
Get Aleteia delivered to your inbox. Subscribe here.