Watch the story of a father and daughter unfold in this powerful ad for Windex.
As we follow a father from the time he first sees his newborn daughter until he sees her happily and securely ready to take on adulthood, we are reminded of the importance of a father’s involvement in a young girl’s life.
And the research bears that out: girls need their dads. Recent studies have shown that a close relationship between a father and a daughter provides a secure bond for a young woman to go out and explore the world on their own. Girls who grow up with their fathers are less prone to depression and anxiety, better able to handle every-day stress, and less likely to live in poverty.
But back to the weeping … If the video alone doesn’t make you tear up, turn up the volume. The hauntingly beautiful soundtrack, featuring, the song “Beautiful Thing” by 13-year-old America’s Got Talent winner Grace VanderWaal, will be sure to get you.
Since you are here…
…we’d like to have one more word with you. We are excited to report that Aleteia’s readership is growing at a rapid rate, world-wide! Our team proves its mission every day by providing high-quality content that informs and inspires a Christian life. But quality journalism has a cost and it’s more than ads can cover. We want our articles to be accessible to everyone, free of charge, but we need your help. To continue our efforts to nourish and inspire our Catholic family, your support is invaluable. Become an Aleteia Patron today for as little as $3 a month. May we count on you?