The campaign takes aim at the country’s decreasing fertility rate
In an effort to increase their country’s low fertility rate, the Polish government has invested in an ad campaign to get its citizens to be more like rabbits.
The ad features a talking rabbit who tells viewers about the benefits of exercise, healthy eating, and a stress-free lifestyle and says “If you ever want to be a parent, follow the example of rabbits.” Lest anyone miss the point, a human couple enjoying a romantic picnic appears briefly at the end of the ad.
The mostly Catholic country’s birth rate was 1.32 children per woman in 2015 – that’s the second lowest in Europe (Portugal had the lowest rate at 1.31). The replacement rate requires an average of 2.1 children per woman.
In a statement to the press, the health ministry of Poland said that it was seeking to raise public awareness of the issue in a way that “did not offend anyone and was not vulgar.”
"Since you are here...
…we'd like to have one more word with you. More and more of you are reading Aleteia, and we are excited to be a part of your life! Our team proves its mission every day by working to encourage and inspire Christian life. We want our articles to be accessible to everyone, free of charge — but quality journalism has a cost...more than ads can cover. To continue our efforts to nourish and inspire our Catholic family, your support is invaluable.