Aleteia logoAleteia logo
Saturday 16 January |
Saint of the Day: Bl. Giuseppe Antonio Tovini
home iconNews
line break icon

Polish government runs ads urging citizens to “breed like rabbits”

Moiggi Interactive-CC

Zelda Caldwell - published on 11/09/17

The campaign takes aim at the country’s decreasing fertility rate

In an effort to increase their country’s low fertility rate, the Polish government has invested in an ad campaign to get its citizens to be more like rabbits.

The ad features a talking rabbit who tells viewers about the benefits of exercise, healthy eating, and a stress-free lifestyle and says “If you ever want to be a parent, follow the example of rabbits.” Lest anyone miss the point, a human couple enjoying a romantic picnic appears briefly at the end of the ad.

The mostly Catholic country’s birth rate was 1.32 children per woman in 2015 – that’s the second lowest in Europe (Portugal had the lowest rate at 1.31). The replacement rate requires an average of 2.1 children per woman.

In a statement to the press, the health ministry of Poland said that it was seeking to raise public awareness of the issue in a way that “did not offend anyone and was not vulgar.”

Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read every month
  • Aleteia is published every day in eight languages: English, French, Arabic, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...

Top 10
Cerith Gardiner
Meet the dad who's teaching basic skills on Y...
Bret Thoman, OFS
An exorcist teaches 4 steps to forgive
Philip Kosloski
What is the Holy Cloak of St. Joseph?
Zoe Romanowsky
20-year-old filmmaker wins award for powerful...
Kathleen N. Hattrup
Why God loves ordinary stuff: Pope Francis' r...
POPE FRANCIS; Ash Wednesday
Kathleen N. Hattrup
Vatican: Imposition of ashes on Ash Wednesday...
Cerith Gardiner
Meet the family of 12 siblings with a very sp...
See More
Get Aleteia delivered to your inbox. Subscribe here.