The campaign takes aim at the country’s decreasing fertility rate
The ad features a talking rabbit who tells viewers about the benefits of exercise, healthy eating, and a stress-free lifestyle and says “If you ever want to be a parent, follow the example of rabbits.” Lest anyone miss the point, a human couple enjoying a romantic picnic appears briefly at the end of the ad.
The mostly Catholic country’s birth rate was 1.32 children per woman in 2015 – that’s the second lowest in Europe (Portugal had the lowest rate at 1.31). The replacement rate requires an average of 2.1 children per woman.
In a statement to the press, the health ministry of Poland said that it was seeking to raise public awareness of the issue in a way that “did not offend anyone and was not vulgar.”
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