Now this is how you sell an old car, while conveying a powerful message.
Clearly it can pay to be creative, and Lanman’s sense of humor comes across loud and clear in the ad, which is just plain fun to watch. But there’s perhaps a more interesting lesson to be learned from this. Not only is Lanman a darn thoughtful boyfriend, but his branding message that “luxury is a state of mind” is right on target. Luxury is indeed a state of mind and cars are not ends in themselves, as so many car commercials would have us believe. Luxury is ultimately about what makes each of us look forward to getting up in the morning, and things like cars are merely a means to living our very best lives.
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