Aleteia logoAleteia logo
Aleteia
Saturday 27 February |
Saint of the Day: St. Gregory of Narek
home iconLifestyle
line break icon

Why this ’96 Honda almost sold for $150,000

Zoe Romanowsky - published on 11/10/17

Now this is how you sell an old car, while conveying a powerful message.

When Max Lanman’s girlfriend needed to sell her 1996 Honda Accord, the writer and director devised a plan: create an ad and sell it on eBay. The ad was so clever it went viral, and just five days after the car was listed for sale, the bidding had reach $150,000. In fact, eBay, stopped the auction, thinking something fishy was going on, so Lanman had to relist it. The vehicle, with 141,095 miles on it, is still going for well beyond its Kelly Blue Book value of $1,500. As of the writing of this Bored Panda article about the story, the eBay bid was $5,600.

Clearly it can pay to be creative, and Lanman’s sense of humor comes across loud and clear in the ad, which is just plain fun to watch. But there’s perhaps a more interesting lesson to be learned from this. Not only is Lanman a darn thoughtful boyfriend, but his branding message that “luxury is a state of mind” is right on target. Luxury is indeed a state of mind and cars are not ends in themselves, as so many car commercials would have us believe. Luxury is ultimately about what makes each of us look forward to getting up in the morning, and things like cars are merely a means to living our very best lives.

Tags:
ArtRelationships
Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read Aleteia.org every month
  • Aleteia is published every day in seven languages: English, French, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...




Top 10
1
PADRE PIO
Philip Kosloski
Padre Pio’s favorite prayer of petition
2
LUXOR FILM FESTIVAL
Zoe Romanowsky
20-year-old filmmaker wins award for powerful 1-minute film about...
3
MADONNA
V. M. Traverso
The 9 oldest images of Mary
4
SEARCHNG PURSE
Cerith Gardiner
12 Things every Catholic woman should have in her purse
5
RECONSTRUCTED CHRIST
Lucandrea Massaro
This 3D “carbon copy” of Jesus was created using the ...
6
Jacques Fesch
Brother Silas Henderson, SDS
Meet the Death Row prisoner who discovered a ...
7
CELEBRITY MARRIAGES
Cerith Gardiner
10 Celebrities whose marriages have stood the test of time
See More
Newsletter
Get Aleteia delivered to your inbox. Subscribe here.