Move would target an audience they see as “a significant percentage of the population.”
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Netflix says that it hopes to soon provide a “robust slate” of faith- and family-based programming for their subscribers.
Apparently, they’ve done the research, and it’s what the people want.
“It’s a very important audience to us,” Vice President of Original Series Cindy Holland told reporters earlier this week, according to a report on Fox News.
“It represents a significant percentage of the population not only here in the U.S., but around the world,” Holland said.
Adding that she “grew up in a place that was very much steeped in those traditions,” she said she hoped to provide “some great programming for my cousins and their families, too.”
While she said she could not say what this programming would look like at this time, she said that the online provider was committed to making more faith- and family-friendly content available.
“So it is something that we are focused on, really building out a robust slate of family-friendly programming,” she said.
Last February, Netflix announced that it was hoping to add about 700 original series to its programming available to subscribers.