Being it is a world meeting of “families,” organizers decided to enlist the help of a talented artist to design a friendly mascot for the Catholic event. The result was Éirinn the Sheep, created by Mårten Jönmark, a two-time Emmy award winning Director, Animator and Storyboard Artist who has worked on TV shows such as Peter Rabbit, Doc McStuffins and The Octonauts. He is currently working on another season of the Disney cartoon Vampirina.
Jönmark works with Brown Bag Films, an animation studio founded in Dublin, Ireland. According to its website, “The studio’s much-loved TV shows are viewed by millions of children worldwide and include Doc McStuffins, Daniel Tiger’s Neighborhood, Henry Hugglemonster, Bing, Peg + Cat, Peter Rabbit, Wild Kratts, Olivia, Noddy in Toyland, The Magic School Bus: Rides Again, and Octonauts. Brown Bag Films has earned numerous awards and nominations.”
While the cute sheep is an obvious choice for a friendly mascot, it was also chosen for its symbolism.