Aleteia logoAleteia logoAleteia
Sunday 28 May |
The Solemnity of Pentecost
Aleteia logo
separateurCreated with Sketch.

What were these nuns doing on a billboard in Times Square last weekend?



Sophia Swinford - published on 08/21/18

Their special message was displayed in honor of National Nonprofit Day.

What can God do in your life with one Bible verse a day?
Subscribe to Aleteia's new service and bring Scripture into your morning:
Just one verse each day.
Click to bring God's word to your inbox

One of the lesser known national celebrations just happened on August 17 — National Nonprofit Day. This 24-hour period is set aside annually to honor and encourage the impactful work of nonprofits around the globe, and Five Tier (the New York-based company that controls much of the billboard content) celebrated the day last week by allowing dozens of nonprofits to advertise in the world-famous Times Square. Among the groups celebrated were the Sisters of Bon Secours, USA, a Catholic religious congregation dedicated to healing and spiritual ministry.

The sisters chose the messages, “Be kind,” “Be good help” (the English meaning of the community’s name, Bon Secours), and “Envision a loving world” to be displayed. Vocations Director Sr. Pat Dowling said, “We are participating in the day not only to share our message, but to celebrate the selfless work of other nonprofits who give of themselves every day to improve the lives of others as well as the environment.”

“We spend the majority of our lives helping big brands sell their wares,” a representative from Five Tier said. “Our team felt it was important to begin giving back to those who work so hard to make the world a better place.” In a consumerist culture that often offers more bad than good, repurposing the advertising to spread messages of hope and service are a fitting way to remind us what is truly important (even if it’s just for a day).


Read more:
These nuns call consumerism the cause of human trafficking

Support Aleteia!

Enjoying your time on Aleteia?

Articles like these are sponsored free for every Catholic through the support of generous readers just like you.

Thanks to their partnership in our mission, we reach more than 20 million unique users per month!

Help us continue to bring the Gospel to people everywhere through uplifting and transformative Catholic news, stories, spirituality, and more.

Support Aleteia with a gift today!

Daily prayer
And today we celebrate...

Entrust your prayer intentions to our network of monasteries

Top 10
See More
Get Aleteia delivered to your inbox. Subscribe here.