The "perfect" bride goes far beyond the industry's usual expectations.
A bridal shop near Bristol, in England, is getting positive responses from passers by — and internet users at large — for seating one of its mannequins in a wheelchair.
In an industry that tends to focus on perfection, the inclusion of a bride with a disability demonstrates that women of all different shapes, sizes, and abilities want to celebrate their marriage feeling wonderful.
The owner of the shop, Laura Allen, told the BBC that she and her sister, Sarah Parker, hadn’t actually put much thought into what impact their wheelchair display might have on shoppers. But as one wheelchair user, Beth Wilson, pointed out when she came across the display: “It shouldn’t be exciting but it’s the first time I’ve ever seen disability portrayed in a shop window,” adding “so often disabled people feel invisible because we don’t see ourselves in the media … especially not modeling beautiful clothes.”