It's not for show; it's to fulfill the request of one of the show's competitors.
A secular reality show is hardly where you expect to see a priest offering the sacraments. However, for the first time, a priest will appear on the next season of the Italian reality TV show Celebrity Island (La Isola dei Famosi, the local version of Celebrity Survivor)—not as a contestant himself, but to provide for the spiritual needs of the participants. This unprecedented presence was announced by one of the 18 competitors, Paolo Brosio, an Italian journalist and TV host.
“You can’t joke about Jesus”
Brosio, a journalist and author, explained that a missionary priest will visit every week to provide confession and communion for Brosio and for whomever else so desires. “You can’t joke about Jesus. He will be the 19th contestant on Celebrity Island,” said Brosio in an interview with Italian news outlet Libero (January 22).