Aleteia logoAleteia logo
Aleteia
Thursday 23 September |
Saint of the Day: St. Pio of Pietrelcina
home iconArt & Culture
line break icon

The first McDonald’s Filet-o-Fish was a response to Lenten fasts

FILET OF FISH

McDonald's | Facebook | Fair Use

Zelda Caldwell - published on 03/05/19

The Lenten favorite was an answer to the problem of poor Friday sales.

Nearly one quarter of McDonald’s Filet-of-Fish sandwich sales take place during Lent, when many fast-food customers are abstaining from meat. That’s exactly what the McDonald’s operator who first put the cheese-topped sandwich on his menu had in mind back in 1962.

According to an account in Reader’s Digest, when Cincinnati McDonald’s franchise owner Lou Groen noticed that his heavily Catholic clientele was avoiding his restaurant on Fridays, he suggested to McDonald’s owner Ray Kroc that they add introduce a fish sandwich.




Read more:
A fast comparison of 4 fast-food fish sandwiches

Kroc thought fried fish wouldn’t fly, but suggested offering customers the choice of a meat-free “Hula Burger” made of pineapple and cheese on a bun and Groen’s Filet-o-Fish. Whichever sandwich was more popular would earn a spot on the menu.

Needless to say, the fish sandwich won, and Groen’s restaurant thrived. Since then, the sandwich has been McDonald’s fixture, all year long.

Tags:
Lent
Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read Aleteia.org every month
  • Aleteia is published every day in seven languages: English, French, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...




Top 10
1
ANMOL RODRIGUEZ
Domitille Farret d'Astiès
Attacked with acid as a baby, Anmol Rodriguez overcomes and inspi...
2
Our Lady of La Salette
Philip Kosloski
How Our Lady of La Salette can give us hope in darkness
3
OUR LADY
Philip Kosloski
An alternative Hail Mary to Our Lady of Sorrows
4
PRAY
Philip Kosloski
Pray this Psalm when you successfully recover from an illness
5
SLEEPING
Cecilia Pigg
7 Ways the saints can help you sleep better at night
6
RESURRECTION
Philip Kosloski
Your body is not a “shell” for your spirit
7
ORTHODOX COMMUNION
Philip Kosloski
Why do some Eastern Catholics use spoons for Holy Communion?
See More
Newsletter
Get Aleteia delivered to your inbox. Subscribe here.