Burger King posted an apology on Twitter in response to backlash from Catholics in Spain over ads that played on the words of Jesus at the Last Supper.
“We apologize to all those who have felt offended by our campaign aimed at promoting our vegetable products during Holy Week. Our intention has never been to offend anyone and the immediate withdrawal of the campaign has already been requested,” Burger King announced Easter Sunday.
The ads, which appeared on billboards throughout Spain during Holy Week, used the words of Jesus at the Last Supper to promote the fast-food chain’s new vegetarian burger.
Catholic News Agency reported:
One of the billboards read: “Take all of you and eat of it. Which doesn’t have meat. 100% vegetarian. 100% flavor. Big King Vegetable.”
Another ad read, “Flesh of my flesh,” with the word “flesh,” which is the same word for meat in Spanish, crossed out, and replaced with “vegetable.”