This is something altogether different for the venerable evangelization outfit. From their press release:
Catholics Come Homehas announced its upcoming campaign to invite Millennial Catholics home to the Church, through new television commercials and an interactive website, called CatholicsComeHome.com, a companion website to its popular .org site. Four new evangomercialsincluding “Something More” and “Epic 2.0”, as well as a millennial-focused website, are in response to the growing number of Millennial Catholics (young adults ages 18-34) abandoning their Catholic faith, as well as an effort to reach out to those young adults who consider themselves unaffiliated with any religion. Pew studies show that 80 percent of millennials abandon their Catholic faith before age 23. Additionally, over 100,000 Americans stop practicing their Catholic faith annually, and only 1 out of every 3 attends Church. “We took to heart numerous studies showing that American millennialsare struggling with addictions, suicide, out-of-wedlock births, joblessness, and other significant life challenges at catastrophic rates,” explained Catholics Come Home® Founder and President Tom Peterson. “Our hope is to reduce these disheartening statistics and guide young adults toward healthier, joy-filled lifestyles by introducing them to—or reminding them of—the importance of faith.”
You can check out two of the ads below.