EWTN’s Media Empire Grows with Acquisition of ChurchPOP

From the press release:

EWTN Global Catholic Network has announced the acquisition of ChurchPOP, a fun, informative and inspirational online platform of “shareable Christian culture,” which can be found at churchpop.com. In addition to the primary ChurchPOP service, the acquisition also includes ChurchPOP Español and ChurchPOP Português. “The content available on the ChurchPOP platforms provides a terrific vehicle to engage millennials and others who might not be reached by more traditional religious media,” said EWTN Chairman and Chief Executive Officer Michael P. Warsaw. “Throughout our 35-year history, EWTN has always been at the forefront of the new evangelization, using every possible form of media to carry out our mission.  The addition of ChurchPOP to the EWTN family will enable us to continue to expand our audiences around the globe.” “I’m honored to be working with EWTN,” said ChurchPOP founder and Editor-in-Chief Brantly Millegan. “I credit our present success to the great writers who contribute to ChurchPOP and to our readers, who help spread the word about the websites. Thanks to the backing of EWTN, we have big plans for the future of ChurchPOP.”

Catholic News Agency (also owned by EWTN) adds:

Millegan said he launched ChurchPOP in August 2014, envisioning it as a Christian culture website in the style of BuzzFeed. He said that while BuzzFeed has created and perfected a popular new genre of online content, it uses it to promote a harmful secular worldview. “I thought we could use their methods, as well as creatively develop our own, to spread Christian culture,” he reflected. Michael Warsaw, EWTN Chairman and CEO, said the acquisition would expand EWTN’s mission and reach. “The content available on the ChurchPOP platforms provides a terrific vehicle to engage millennials and others who might not be reached by more traditional religious media,” Warsaw said in a June 2 announcement. “Throughout our 35-year history, EWTN has always been at the forefront of the new evangelization, using every possible form of media to carry out our mission. The addition of ChurchPOP to the EWTN family will enable us to continue to expand our audiences around the globe.” The ChurchPOP site has one main goal, Millegan said: “Ultimately, we want to win souls for Christ.”