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Tuesday 13 April |
Saint of the Day: Pope St. Martin I

Super Bowled-Over: The $2,000 Doritos Commercial that Rocked NARAL’s World

Deacon Greg Kandra - published on 02/08/16

The good people at Catholic News Agencyuncovered the story behind the sensational Doritos commercial that aired during the Super Bowl on Sunday.

If you visit the Doritos website, you can find out more: that it was created for $2,000 by a 45-year-old Australian filmmaker named Peter Carstairs—and the image in the ultrasound is, in fact, his own son, now nine months old:

Growing up in Australia, Peter closely followed the Hollywood entertainment industry and fell in love with American television shows and movies – so much so that it inspired his career. Today, Peter directs commercials and various other projects in Australia, but the father of two has always had bigger dreams of directing comedies and making it to Hollywood. The only problem, according to Carstairs – he lacks connections and struggles to get his work noticed. He says winning Crash the Super Bowl would unlock many doors for him and allow him to pursue his dream of making it in the U.S. entertainment industry.

Peter recently had his second child, Freddy, who’s now nine months old. When he was with his wife getting an ultrasound during the pregnancy, an idea popped into his head – wouldn’t it be funny to have a little fun in the hospital room, where everyone is supposed to remain poised, calm and collected. The baby in the ultrasound image is Freddy himself – of course with the help of a little camera magic.

If you missed it, the standout commercial, below:

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