Aleteia logoAleteia logo
Aleteia
Wednesday 12 May |
Saint of the Day: St. Pancras

Tide commercial mocks Christians opposed to gay marriage—UPDATED

Deacon Greg Kandra - published on 09/15/15

Tidescreenshot1

I’m sure someone thought this was clever. It’s not.  Newsbusters pointed it out yesterday.

Whatever one thinks of the issue of gay marriage, we should agree on this: mocking someone’s religious convictions to sell soap is not cool. In fact, it’s repellent.

UPDATE: Ad Week reports it’s not real; the ad done was done on spec:

Tide has already made one commercial featuring a gay couple—it’s been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide to Go about gay marriage has gone viral, garnering over 400,000 views on Facebook.

But the spot is actually spec work from Tiny Giant director Mark Nickelsburg.

While any spot like this from a major brand would probably do well online right now, this one successfully thwarts the viewer’s expectations—gay marriage isn’t what’s offensive here—and that certainly helps push up the view count.

P&G did not immediately responded to a request for comment. But it would be smart for Tide to use this excitement to finally roll out its current ad featuring a gay couple in the U.S.

“Gay marriage isn’t what’s offensive here,” says Ad Week. Which evidently believes traditional religious attitudes about gay marriage are what’s offensive.

Classy, Ad Week.

And there’s this explanation: 

A commercial released Tuesday that poked fun at the recent same-sex marriage fight in Rowan County, Kentucky using Tide products will not air on television. The commercial, which was not backed by home goods giant Procter & Gamble, was a “spec spot,” said director Mark Nickelsburg. A spec spot is used as a resume item that commercial directors can take to potential clients, Nickelsburg said. “It’s basically to show clients what we are capable of,” he said. “It just sort of snowballed from there.” Thousands of news outlets online wrote about Nickelsburg’s ad after he posted it on Facebook Tuesday.

The commercial above is just part of a rising tide (yeah, pun intended) of ads depicting gays. There’s this sly new commercial for TDBank—an ad so subtle, in fact, a friend who saw it said, “You mean they aren’t just besties?”:

And then there’s this one, for Chobani yogurt, which is a lot LESS subtle:

Do you sense a theme? I think Mel Brooks” “The Producers” put it best:

Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read Aleteia.org every month
  • Aleteia is published every day in seven languages: English, French, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...




Top 10
1
Eric Clapton, Luciano Pavarotti, East London Gospel Choir
J-P Mauro
Hear Clapton and Pavarotti sing a prayer to the “Holy Mothe...
2
SAINTS
Meg Hunter-Kilmer
Saints to help if Mother’s Day is hard
3
MOTHER OF ASIA - TOWER OF PEACE
J-P Mauro
Philippines finishes construction of largest Marian statue in the...
4
MOTHER SHORT FILM
Zoe Romanowsky
Moving 1-minute film about motherhood will touch your heart
5
FIRST LOOK
Sarah Robsdottir
Dad’s priceless reaction to newborn goes viral
6
PRAY
Philip Kosloski
3 Signs of a spiritual attack on your soul
7
I.Media for Aleteia
These 30 shrines will lead the Rosary Relay for end of the pandem...
See More