A sign of our times:
When the ultra-hip Moxy Hotel opens in San Diego next year, the rooms will be stocked with the usual amenities — an alarm clock, hair dryer, writing desk and flat-screen TV. But you won’t find a Bible in the bedside nightstand. Marriott International, the world’s largest hotel company, supplies a Bible and the Book of Mormon in the rooms of every other hotel in the franchise. But the company has recently decided that no religious materials should be offered at two of its newest millennial-oriented hotel brands, Moxy and Edition hotels. “It’s because the religious books don’t fit the personality of the brands,” said Marriott spokeswoman Felicia Farrar McLemore, explaining that the Moxy and Edition hotels are geared toward fun-loving millennials. Marriott’s decision mirrors others in the industry who are quietly phasing out the long-held tradition of stocking religious material in hotel rooms. It is difficult to gauge how many of the country’s 53,000 hotels still put Bibles in the rooms because most major hotel franchise companies let individual hotel owners and managers decide whether to make the Scriptures a standard amenity. But a recent survey by STR, a hospitality analytics company, found that the percentage of hotels that offer religious materials in rooms has dropped significantly over the last decade, from 95% of hotels in 2006 to 48% this year. Among the reasons for the change, according to industry experts, is a need to appeal to younger American travelers who are less devout than their parents or grandparents and to avoid offending international travelers such as Muslims or Buddhists. And then there is this practical issue: Many newer hotel brands install shelves rather than nightstands with drawers next to the bed, making it difficult to be discreet about offering a Bible. A copy of the Scriptures on a bedside shelf makes a more pronounced statement than a Bible slipped into a drawer.
Photo: Gideons.org
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