Aleteia logoAleteia logo
Aleteia
Monday 19 April |
Saint of the Day: Pope Saint Leo IX

Welcoming the outcast: the Christmas ads of 2016

Deacon Greg Kandra - published on 12/24/16

Has anyone else noticed this? Some Christmas ads this season have carried a distinct message of acceptance, inclusion, and welcome—especially toward those who might considered strange or “different.”

First, there’s Apple’s poignant ad featuring Frankenstein:

Then there’s this ad from Lowe’s with a very similar (but notably more whimsical) theme.

To some, these will just be cute vignettes about holiday hospitality. But I think these go deeper than that. They are small parables with a pointed lesson about accepting those who are rejected —whether they are migrants, or the disenfranchised, or the disabled, or even members of the LGBT community. It’s about welcoming anyone seen as The Other.

Whatever the interpretation, these ads speak to who we are as Christians.

To quote Pope Francis:

“Dear brothers and sisters, let us not fall into the trap of closing in on ourselves, indifferent to the needs of brothers and sisters and concerned only with our own interests. It is precisely in the measure to which we open ourselves to others that life becomes fruitful, society regains peace and people recover their full dignity.”
Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read Aleteia.org every month
  • Aleteia is published every day in seven languages: English, French, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...




Top 10
1
SPANISH FLU
Bret Thoman, OFS
What Padre Pio saw in the Spanish Flu of 1918
2
PADRE PIO
Philip Kosloski
Padre Pio’s favorite prayer of petition
3
MASS
Philip Kosloski
5 Essential things used at Mass and their symbolism
4
COUPLE
Cerith Gardiner
7 Joys to be had from a lengthy marriage
5
LOREN SCHAUERS
Annalisa Teggi
Amputee from the waist down is thankful every day to be alive
6
OSORNO
Brett Salkeld
How to vaccinate like a Catholic
7
RECONSTRUCTED CHRIST
Lucandrea Massaro
This 3D “carbon copy” of Jesus was created using the ...
See More