With a little help from Hyundai and stunt drivers
Lenten Campaign 2025
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The daughter of an astronaut who works in the International Space Station missed her father and wanted to send him a special message. With the help of the car company, Hyundai, and some stunt drivers, Stephanie was able to send a simple and personal message to her dad, who couldn't miss it from outer space: a giant message written in sand with car tires. On January 18, 2015, the project came together: Hyundai used it as an opportunity to promote their new Hyundai Genesis and ended up breaking the Guinness World Record for “the largest tire track image,” measuring 59,808,480.26 square feet. Most signigicantly, Stephanie's father received a one-of-a-kind love message from his beloved daughter.
