An older man begins to learn English for the holiday trip of a lifetime
This ad out of Poland — shot in English — is a terrific example of precisely this new style. It tells a moving story — in which branding plays only a peripheral role — that touches on human truths and deep values, using subtle humor and pathos.
When we remember the story, we recall the brand, too, but somehow we don’t mind that, so much. Enjoy.
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