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In recent days, the car industry has been in the spotlight as an advertisement from Volvo puts family front and center.
In the unusually lengthy commercial that you can see below, a couple goes through the excitement and anxieties of welcoming a child into their family.
The moving ad invites people to take a trip not in the actual Volvo, but in the thought process of a family man who welcomes the news of a baby into the world with all the hopes, dreams, and trepidation that goes along with family life.
The ad is certainly pro-family and pro-life, but it's also a welcome change when so much of marketing steers us away from the essence of family life.
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Volvo fans shared directly on YouTube their thoughts, too. With one new dad Sergio Marquez sharing:
Here I am crying over an ad. My first daughter was just born 3 months ago and [it] is incredible how the team captured the emotions of a first time dad. The funny part is that I bought my Volvo a year ago specifically because I knew I wanted my family to grow. I will stick to Volvo forever now."
And as another fan commented:
Volvo, you won me over... I cannot hold myself from getting emotional about this video. You guys stand for something way more than a car. You stand for life."
