Lenten Campaign 2025
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We live in an era where “content is king.” Every moment, we are bombarded with images, headlines, videos, and messages demanding our attention. The sheer volume is overwhelming — yet not everything deserves our time, our mind, or our soul.
In a world drowning in information, how do we cultivate discernment? How do we resist the temptation to mindlessly consume whatever is placed before us and instead seek what is truly enriching?
The call to vigilance
Jesus reminds us in Mark 7:15, “Nothing that enters one from outside can defile that person; but the things that come out from within are what defile.” While this is true in the context of ritual purity, it does not mean we should passively consume whatever is available. The Bible is clear about the need to stay vigilant:
“Test everything; retain what is good.”
“Above all else, guard your heart, for everything you do flows from it.”
These verses emphasize a proactive stance. We are not powerless against the flood of content. We can — and must — choose wisely.
Resisting, reacting, and rejecting
In today’s digital age, it is easy to fall into the trap of passive consumption. Endless scrolling, binge-watching, and mindless engagement can dull our senses and minds. The key is to cultivate a habit of active discernment.
Resist mindless consumption – Set boundaries on media intake. Just because something is popular does not mean it is worthwhile. Question whether a book, show, or article is truly enriching before diving in.
React with critical thinking – Ask yourself: Is this content leading me to truth? Does it align with what is good, beautiful, and meaningful? Not all knowledge is wisdom, and not all entertainment is harmless.
Reject what diminishes the soul – Some content does not deserve our attention. There is power in saying no. If something numbs the mind, feeds division, or promotes superficiality, we are better off without it.
Rediscovering cultural and intellectual jewels
In a world of fleeting trends, returning to the classics — literature, philosophy, art, and music that have stood the test of time — is a way to nourish the soul. Works that illuminate truth, challenge our intellect, and inspire virtue are worth our time. Whether it’s St. Augustine’s Confessions, Dostoevsky’s The Brothers Karamazov, or timeless poetry and philosophy, these treasures elevate rather than distract.
For families, this means guiding children toward books and films that cultivate imagination and virtue rather than passive entertainment. It means introducing them to beauty and depth instead of trends that will fade in weeks.
Navigating above the noise
Navigating “above” content is not about withdrawing from culture but engaging with it wisely. It requires intentionality in what we watch, read, and absorb. It means fostering a love for what is truly good and beautiful — both in ourselves and in the next generation.
In an age where attention is a commodity, choosing wisely is an act of resistance. It is also an act of freedom.