Lenten Campaign 2025
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In a world constantly buzzing with pings, dings, and notifications, there’s something remarkable happening each spring in Augusta, Georgia. At the hallowed grounds of the Masters Tournament, one of the most prestigious golf events in the world, there’s a rule that stands quietly but firmly: no cell phones allowed.
Yes, really. No selfies. No live tweeting. No frantic glances at a screen during a tense putt. For a few magical days, spectators are invited to do something almost revolutionary — be fully present. (But rest assured, if an urgent call does need to be made, there are good old-fashioned public phone booths available for spectators to make a quick call.)
However, it’s not just about tradition, though Augusta National Golf Club has its share of that. It’s about creating space. Space for silence, for reverence, for the rustle of pines and the crack of a perfect swing. It’s about giving our overstimulated minds a rest and our souls a little room to breathe.
Silence speaks louder than screens
In many ways, this simple rule echoes something deeper — something spiritual. The absence of screens makes room for contemplation, for attentiveness, even a kind of prayerful presence. Without distraction, we become more aware of beauty, of human excellence, of stillness.
Without phones, people look up, not down. They talk to each other, cheer together, and are aware of their beautiful surroundings. Strangers become companions, if only for a few hours, bound by the hush that falls as a golfer steps up to the green.
In the end, the Masters doesn’t just crown a champion — it quietly invites us to slow down, to notice, to reflect.
A little less screen, a little more soul. A moment to simply be. And who knows, maybe this rule could be adopted at other sports events, or in other areas of life where people gather to share a special occasion.
If you take a look at the video below, you'll see how the spectators feel about their lack of cellphones, and how they manage to survive!