There is a promising trend in advertising these days — an increased use of narrative and story-telling, that is helping to transform typical Madison Avenue bombast into something warmer and (probably) more lasting in the minds of consumers.
This ad out of Poland — shot in English — is a terrific example of precisely this new style. It tells a moving story — in which branding plays only a peripheral role — that touches on human truths and deep values, using subtle humor and pathos.
When we remember the story, we recall the brand, too, but somehow we don’t mind that, so much. Enjoy.