Jimmy Mitchell, founder and Chief Curator of “Love Good,” in partnership with Cecilia Music, has prepared a music gift for the readers of Aleteia.
Cecilia Music sat down to interviewed Jimmy Mitchell, founder and Chief Curator of Love Good.
1. Jim, tell us about Love Good. Who are you, and what is your movement all about?
Love Good was born out of a deep desire to raise the standard of culture in my own life and in those around me. It’s so easy in today’s world to feel isolated. As much as I love technology, it often turns me in on myself. I too quickly settle for counterfeit beauty or cliché alternatives. Since culture has always been about helping people share life together well, we want to help people raise their standard of culture as much through the media they intake as the kind of families and communities they raise.
What makes us unique? Love Good is a cultural movement supported by committed patrons who raise media and culture to a higher standard and turn that standard into a way of life. Through their monthly investment in young people and artists, our patrons get beautiful new music, books, and art as delivered to their doorstep every season. And most importantly, they build a better culture and subtly evangelize our world which is so desperate for beauty and hope.
As a gift for the readers of Aleteia in partnership with Cecilia Music, we are giving away 7 songs from our favorite artists at lovegoodculture.com/free. It’s the easiest way to catch a glimpse of our movement … and it’s FREE.
2. What is this standard you’re setting?
To pass what we call the Love Good Standard, media must lead with beauty, courageously pursue truth, and ultimately transform us. A vast majority of popular music, books, and art right now promotes a culture of use and escapism. To combat all the confusion in the world about what it really means to be human, we only distribute media that comes from artists who are deeply living the human experience and bringing beauty to the forefront of their artistry.
3. How did the Love Good movement begin?
As we’ve become more aware of the power of beauty to change lives (and ultimately, culture), we knew that we needed to find a way to get authentic beauty into the hands of people who were hungry for it. After Love Good launched in the summer of 2013 with a 45-city tour across the United States, we immediately began shipping beautiful new music all over the country. Our patrons have since helped us grow to nearly every continent and expand our offerings beyond music into books, art, and apparel.