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People are calling this ad by Gillette the best they’ve ever seen (Video)

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This ad for an assisted shaving razor honors the father-son relationship.

In the last century, over 4,000 different types of razors have been designed, according to a new ad from Gillette. Each one has been designed for people to shave themselves, but what about the caretakers? What about the ones who can no longer shave themselves?

Gillette’s new advertisement for the first razor designed for assisted shaving is being called by some “the best ad I’ve ever seen.” Centered around a man’s relationship with his elderly father, the ad draws on the close bond formed when a role-reversal occurs between an elderly parent and his child. When it’s time for the child to care for the parent, a new kind of intimacy is built.

The son in the ad, Kristian Rex, says it take up to 30 minutes to shave his father due to the need to be so careful with his sensitive skin. But he says, “It’s an honor to do that [shower and shave him] for your father, because he did it for me when I was a kid. I’m one of the lucky ones. A lot of my friends my age don’t have their dads. And I still have my dad.”

Watch the video above to see the ad for yourself.

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