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Modest Muslim Clothing Store in Florida Hopes to Appeal to All Faiths


Deacon Greg Kandra - published on 05/20/16

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Here’s something different.

My wife complains endlessly about how difficult it is to find flattering, modest outfits for the wife of a deacon to wear. This might be something to check out.


Muslim fashion bloggers and designers have been making an impact in the online fashion world for years. Now, one exclusively online modest fashion company is taking a big leap of faith by opening a brick-and-mortar store in Florida. Verona Collection, a company that designs and sells hijabs, dresses, cardigans, and activewear, celebrated the grand opening of its new shop at Orlando Fashion Square mall last Saturday. Located in between a Dillard’s and The Limited, Verona is reportedly one of the first Muslim women’s clothing stores to open up in a mainstream American mall. Verona’s founder, Lisa Vogl, is a photographer who converted to Islam in 2011. Vogl told The Huffington Post she had no idea how huge the Islamic fashion industry was until she started teaming up for photo shoots with popular Muslim fashion bloggers and brands. Wanting to try her hand at the industry, Vogl launched Verona’s online boutique in February 2015 without any formal training in fashion design. From the start, she said she wanted her collection to have a “Western feel.” “Whenever you think about Islamic fashion, you always attach it to the Middle East,” Vogl said. “But Islam is such a diverse religion and you’re going to find millions of Muslims living in Europe and North America … So I ended up going with an Italian name to speak to the majority of our consumer base, which is European and American Muslims.”



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