Aleteia logoAleteia logo
Thursday 13 May |
Saint of the Day: The Blessed Virgin Mary ~ Our Lady of Fatima

Super Bowled-Over: The $2,000 Doritos Commercial that Rocked NARAL’s World

Deacon Greg Kandra - published on 02/08/16

The good people at Catholic News Agencyuncovered the story behind the sensational Doritos commercial that aired during the Super Bowl on Sunday.

If you visit the Doritos website, you can find out more: that it was created for $2,000 by a 45-year-old Australian filmmaker named Peter Carstairs—and the image in the ultrasound is, in fact, his own son, now nine months old:

Growing up in Australia, Peter closely followed the Hollywood entertainment industry and fell in love with American television shows and movies – so much so that it inspired his career. Today, Peter directs commercials and various other projects in Australia, but the father of two has always had bigger dreams of directing comedies and making it to Hollywood. The only problem, according to Carstairs – he lacks connections and struggles to get his work noticed. He says winning Crash the Super Bowl would unlock many doors for him and allow him to pursue his dream of making it in the U.S. entertainment industry.

Peter recently had his second child, Freddy, who’s now nine months old. When he was with his wife getting an ultrasound during the pregnancy, an idea popped into his head – wouldn’t it be funny to have a little fun in the hospital room, where everyone is supposed to remain poised, calm and collected. The baby in the ultrasound image is Freddy himself – of course with the help of a little camera magic.

If you missed it, the standout commercial, below:

Support Aleteia!

If you’re reading this article, it’s thanks to the generosity of people like you, who have made Aleteia possible.

Here are some numbers:

  • 20 million users around the world read every month
  • Aleteia is published every day in seven languages: English, French, Italian, Spanish, Portuguese, Polish, and Slovenian
  • Each month, readers view more than 50 million pages
  • Nearly 4 million people follow Aleteia on social media
  • Each month, we publish 2,450 articles and around 40 videos
  • We have 60 full time staff and approximately 400 collaborators (writers, translators, photographers, etc.)

As you can imagine, these numbers represent a lot of work. We need you.

Support Aleteia with as little as $1. It only takes a minute. Thank you!

Daily prayer
And today we celebrate...

Top 10
Eric Clapton, Luciano Pavarotti, East London Gospel Choir
J-P Mauro
Hear Clapton and Pavarotti sing a prayer to the “Holy Mothe...
Meg Hunter-Kilmer
Saints to help if Mother’s Day is hard
Zoe Romanowsky
Moving 1-minute film about motherhood will touch your heart
I.Media for Aleteia
These 30 shrines will lead the Rosary Relay for end of the pandem...
Philip Kosloski
3 Signs of a spiritual attack on your soul
J-P Mauro
Philippines finishes construction of largest Marian statue in the...
Bret Thoman, OFS
A pilgrimage in the footsteps of St. Catherine of Siena
See More