New to this year's march, however, attendees will see “an increase in social media and technology.”
This change springs out of the organization's growth in the past year, including the addition of a new employee dedicated to “putting up our digital media strategy.” This has allowed the March for Life's online presence to be “widely, widely expanded,” Monahan explained, adding that the organization introduced a new logo in late 2013.
As the organization continues to grow and expand – doubling its number of full-time staff members and moving into new office space in downtown Washington, D.C. – Monahan hopes to cooperate with other pro-life groups.
“One of the things we're trying to do is not recreate the wheel,” she said, explaining that there are already “so many tremendous resources out there building a culture of life.” The March for Life hopes to “point towards great resources” that are already being provided by other pro-life organizations.
This year, the March for Life will focus on the theme of adoption.
“Annually there are 1.21 million abortions in our country and there are only 18-20,000 infant adoptions every year,” Monahan said, explaining that the group will work in the coming year to focus on encouraging women in difficult situations to choose adoption and give their child the gift of life.
Outreach to a variety of religious denominations and those of no religion at all will also be a part of the coming months.
In addition, emphasis will be placed on education through public speaking and web seminars, as well as staying in touch with activists around the country, helping equip those who attend the annual march so that they can return to their local communities and make a difference.
The organization is also hoping to delve into political matters with a new March for Life Action Fund that will be able to “give a voice” to pro-life activists on Capitol Hill. In addition to holding briefings on topics such as adoption, the action fund will aim to assist pro-life lawmakers in promoting measures that protect both women and unborn children.
Monahan characterized the past year as “really exciting” in terms of “common sense” laws passed at the state level.
She pointed to the murder trial of Philadelphia abortion doctor Kermit Gosnell as an opportunity for the nation to have “light shed on what is happening in abortion clinic.”