Zero Waste Daniel offers clothes with a “conscience,” made from cloth by garment manufacturers.
Zero Waste Daniel (ZWD) is a clothing brand dedicated to recycling scraps of cloth discarded by the mainstream fashion industry. The creator of this company, a young American designer named Daniel Silverstein, initially specialized in making luxury clothing (wedding gowns, cocktail dresses, evening gowns, etc.). Now, for a change, he is working full-time on transforming mountains of discarded cloth scraps into trendy, one-of-a-kind articles of clothing.
Using these patchwork ”ReRoll” fabrics (a term he coined), ZWD’s products are ecologically friendly, because they keep usable but irregular pieces of cloth out of the landfill. The company follows the “zero waste lifestyle,” which — according to the company’s website — means “sending nothing to the landfill and avoiding excess packaging when buying consumer products.” Logically, the brand is oriented towards environmentally conscious consumers, an ever-growing segment of the population. It’s particularly attractive to people who reflect on their habits of consumption and are interested in the origins of what they consume, from processes involved in obtaining and processing the raw materials up to when the product is in their hands.
Zero Waste Daniel isn’t concerned with the environment alone. Workers in the garment industry are often underpaid and work in poor conditions, and Silverstein is committed to ensuring that his employees receive fair wages and work in conditions that can stand up to scrutiny.
Silverstein is a skilled designer; his designs are attractive, contemporary and competitive, despite being made from scraps. The prices are also reasonable, considering that what he is selling are unique, hand-made creations, made in Brooklyn, New York (prices on the website start at $55).
Patchwork is trending in the fashion world this year, so it looks like ZWD has a strong tailwind on its way to success.
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